ASI Webinar Replay: Tagging Digital Assets for Dynamic Context-Specific Delivery

with Seth Maislin, Senior Manager,
Information Management Practice, Earley & Associates, Inc.

The webinar was presented February 4, 2014

Images have a big impact on user experience. Having the right image in the right context can drive customer engagement and revenue. When you have a large library of digital images that can convey nuance and color, how do you organize and tag them to achieve greater business value?

In this webinar, Seth Maislin will be discussing the role of taxonomy and metadata in Digital Asset Management (DAM) systems. You will learn what makes for a high quality and value-adding use of metadata in DAM; and the important role of taxonomy in enabling effective content choreography. You will also learn what best practice companies are doing to capture the powerful emotional content of digital assets.

You will:

• Understand the role of taxonomy in Digital Asset Management (DAM) systems
• Discover the best use of metadata in Digital Asset Management
• Learn the importance of taxonomy in enabling effective content choreography

Seth Maislin is senior content strategist and Taxonomy Practice Lead at Earley & Associates. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

Seth is an admired consultant and instructor in taxonomy and content strategy, having provided services to companies in industries as diverse as retail & e-commerce, insurance, healthcare, publishing, technology, and law.

Seth is a past-president of the American Society for Indexing (ASI), during which he developed specializations in editorial keywording and autoclassification; additionally he developed an online course on editorial tagging for print and Web, one of only two such instructor-led virtual courses in the United States.

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