ASI Webinar Replay: How to Increase Your Business Using the Indexer’s Best Secret Marketing Weapon


Indexer Locator—Crafting your listing for maximum effect

with Connie Binder

The live webinar was August 27, 2014

An Indexer Locator listing is one of the easiest and most effective marketing tools available to indexers. Learn what it is and how you can make it work for you. We'll talk about who searches the Locator and how, statistics on Locator use, and the cost-effectiveness of a listing. Then we'll go through the process of crafting your Locator listing, with examples and practical advice for items to include in your listing to attract the types of clients and projects you want to have.

From this webinar, you will:

  • Craft your listing to best highlight you and your skills
  • Leverage the maximum benefit from your Indexer Locator listing
  • Connect with the clients you want to work with

Connie Binder is a freelance indexer based in Laurel, Maryland. A generalist, she indexes trade, reference, and scholarly books in a variety of subjects. She loves the freelance life, often indexing from her backyard hammock or while traveling. Connie has served on the ASI Board of Directors, is active in the Mid- and South-Atlantic Chapter, and is ICI-certified. She holds a BA in Anthropology, and an MLS in Library Science. The Indexer Locator is her favorite marketing tool.

ASI members, please log in to the website for member pricing.

The webinar is $69 for non-members, and you will have long-term access to the replay.

After you register, return to this page, refresh your screen, and watch the replay immediately.

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