ASI Webinar: Business Strategies for Indexers with Sergey Lobachev

ASI Webinar: Business Strategies for Indexers

with Sergey Lobachev

Wednesday, February 19, 2020

10 am Pacific; 11 am Mountain; 12 pm Central; 1 pm Eastern

Running an indexing business is a challenging task. The path to success depends on various factors, including effective marketing, strong customer relations, sound project management, thoughtful organization of the office space, and responsible financial management. All those factors, however, should align with a unique business strategy and a set of actions that helps your company to stay competitive in a constantly changing environment. Business strategies are equally important for big corporations and for small enterprises, for new and for established companies.

This webinar provides an introduction into the concept of business strategy, explains its relevance to the indexing profession, outlines the stages of development and implementation of business strategy, and explains why strategic thinking is important to the overall success of your business.

Sergey Lobachev launched his indexing business in 2014. He writes back-of-the-book indexes for scholarly monographs, textbooks, and trade publications focusing on literature in humanities and social sciences. His technical expertise includes embedded indexing in MS Word using Word Embed and DEXembed and indexing in LaTeX. His interest spans from the exploration of early modern history to building digital libraries. Sergey holds a PhD in Russian history and MLIS degree. In 2017, he won the Purple Pen Award. Sergey served as an executive of the Indexing Society of Canada, and he is currently a production editor of the ICS Bulletin.

ASI members, please log in to the website for member pricing.

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The non-member live webinar is $59, and you will have long-term access to the replay following the event. After February 19, 2020, purchase the replay for $69.



Best Practices for Optimal Viewing

We wanted to share a few best practices to improve your viewing experience of this webinar presentation. Please be aware that the setup of your computer and software impacts the quality of your connection.

Note that this useful info from YouTube, via which attendees receive the streamed presentation, says, "To give you the best viewing experience possible on your computer, YouTube adjusts the quality of your video stream from standard definition (such as 240p or 360p) to high definition (720p or 1080p), based on the speed of your Internet connection (bandwidth). This is why you may notice that the quality of your video changes as you watch videos."

For an optimum experience, we recommend that you turn off other computer applications. Ask others at your location to avoid excessive use of the internet such as video streaming. Use a wired connection, rather than wireless, if possible. Also ensure that your browser is updated. It is good practice to reboot your computer before joining the live event.

While most webinars go off without a hitch, if you happen to experience connection issues, remember that you can view the replay on the ASI website within an hour of the end of the live session.

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