ASI Webinar Replay: Creating and Securing Your WordPress Website for Marketing Success

Creating and Securing Your WordPress Website for Marketing Success

with Joanne Sprott and Rich Hamilton

Rich Hamilton (longtime WordPress coder and the tech whiz behind ASI’s website) and Joanne Sprott (longtime indexer, editor, and tech-savvy user of WordPress for her own sites) are teaming up to provide indexers with a guide to online visibility for their freelance businesses through the WordPress content management system.

Joanne Sprott will share basic content guidelines for pulling in prospective clients and presenting your indexing services and portfolio using WordPress features.

She will cover basic content principles like regular blogging, simple menus/navigation, a good About page, contact form, organizing your services, portfolio ideas, blogging vs. static CV site, what to put in your sidebar, building an email list/followers, and the importance of terms and conditions and a privacy policy.

In the process of showing you how to work your content, she will also explain how WordPress posts and pages are used, how to choose a theme and add widgets to your site, and tips for using categories and tags for your blog posts.

Rich Hamilton will cover the actual process of building a WordPress website and protecting it from hackers.

You'll learn about installing WordPress on your domain, setting up plugins, themes, and settings.
Then, Rich will show you how hackers try to break into your website and he will give you a step-by-step plan to protect your website.

Perhaps most important, this webinar will be recorded so you can go back to review the material as often as necessary to master the details.

  • Learn how to create your own website using user-friendly WordPress
  • Determine the best content to include on your website
  • Discern how to choose a theme and add widgets that make it easier for you
  • Create content that pulls in prospective clients and presents your indexing services and portfolio using WordPress features
  • Build security measures into your website to prevent hackers from breaking into your site
  • Discover how WordPress makes it possible for you to manage your own website
  • Find out the two things that you must have on your website

This webinar was originally presented February 22, 2017.

ASI members, please log in to the website for member pricing.

The webinar is $69 for nonmembers, and you will have long-term access to the replay.

After you register, you will receive a link that will enable you to return to this page and watch the live webinar. The webinar is one hour long.

Best Practices for Optimal Viewing

We wanted to share a few best practices to improve your viewing experience of this three-part presentation. Please be aware that the setup of your computer and software impacts the quality of your connection.

Note that this useful info from YouTube, via which attendees receive the streamed presentation, says, "To give you the best viewing experience possible on your computer, YouTube adjusts the quality of your video stream from standard definition (such as 240p or 360p) to high definition (720p or 1080p), based on the speed of your Internet connection (bandwidth). This is why you may notice that the quality of your video changes as you watch videos."

For an optimum experience, we recommend that you turn off other computer applications. Ask others at your location to avoid excessive use of the internet such as video streaming. Use a wired connection, rather than wireless, if possible. Also ensure that your browser is updated. It is good practice to reboot your computer before joining the live event.

While most webinars go off without a hitch, if you happen to experience connection issues, remember that you can view the replay on the ASI website within an hour of the end of the live session.

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