See Also—July 2022

ASI News
—Webinar Offers Real-Life Marketing Tips
—Check Out Key Words Summer Issue
—Give Your Input On Future ASI Conferences
—Committee Gets the Word Out to Publishers
—Share Ideas With Marketing Committee
—Join ASI Awards-Planning Committee
Associated Industry News
—ISC/SCI Awards Tamarack to Fedorak
—ICI Welcomes Purple Pen Contest Submissions
Did You Know…
Spotlight on Shelley Quattrocchi

ASI News

Webinar Offers Real-Life Marketing Tips

The marketing-focused webinar “Establishing Yourself as an Expert” is available for replay, following its live presentation on June 29. Presented by ASI Board of Directors member Jen Weers and ASI Executive Director Gwen Henson, the webinar explored out-of-the-box marketing tools for establishing yourself as an expert. The presenters used real-life examples of indexers who solidified their expertise through strategies such as writing for professional journals or volunteering. The program also showed ways to deal with the negative effects of imposter syndrome.

ASI members can purchase the replay for $29; the non-member rate is $69.

Check Out Key Words Summer Issue

If you missed ASI's 2022 Annual Conference, or if you want a refresher, be sure to read the new issue of Key Words, which has eight pages of reviews of the enlightening and entertaining presentations.

The summer issue also includes:

  • Vickie Jacob's information-rich account of establishing a freelance indexing business.
  • Kate Mertes's Paratext column on indexing illustrations, photos, and more.
  • Joan Shapiro's reflections on preparing to present a webinar.

You can also learn more about new ASI president, Gina Guilinger, and new Key Words editor, Daniel Heila.

Give Your Input On Future ASI Conferences

Are you eager to meet in person? Or do you prefer online conferences?

ASI is conducting a survey regarding our conferences in 2023 and beyond, and we need your input to help us to determine what ASI members prefer.

Click here for more details.

Committee Gets the Word Out to Publishers

CindexASI's Publisher Outreach Committee was established in 2018 with the goal of promoting the field of indexing to the publishing community. One of the first initiatives of the group was increasing the visibility and accessibility of the Indexer Locator and the Jobs Hotline on the ASI website–through the addition of and—which lead to a landing page with information on the locator and hotline.

Over the years, committee members have reached out to and attended events of various publishing-related groups, including the Book Industry Study Group and Chicago Women in Publishing.

A full history of the committee is available here.

The committee has some new projects in the works and welcomes the energy and ideas of more committee members. Contact Theresa Duran for more information.

Share Ideas With Marketing Committee

ASI's Marketing Committee is looking for members—but also urges any ASI member to share fresh ideas on how to spread the word about indexing, indexers and the work we do.

So as not to duplicate the goals of the Publisher Outreach Committee, this committee is looking beyond traditional publishers, explained Christine Frank, Marketing Committee chairwoman. She said past measures have included outreach to master's of library science programs, university department chairs for scholarly authors, and editors of book reviews.

There are various ways to be involved in the Marketing Committee, from sharing your ideas to brainstorming at meetings to formulating email campaigns.

Contact Christine Frank to get involved.

Join ASI Awards-Planning Committee

To better recognize the diversity and breadth of outstanding work done by indexers, ASI is revamping its annual awards program (formerly the Wilson Award and then the ASI/EIS Publishing Award). Read about the full history of the ASI award here.

Would you like to be part of the committee formulating the criteria for the new awards? Sandi Schroeder is heading the committee and is looking for ASI members to serve on the committee tasked with this mission. Meetings will be held on Zoom beginning this summer.

Contact Sandi if you are interested in being on the committee or with any questions.

Associated Industry News

ISC/SCI Awards Tamarack to Fedorak

Lisa Fedorak has received the 2022 Tamarack Award of the Indexing Society of Canada/Société canadienne d'indexation (ISC/SCI). The award recognizes members who go “above and beyond the call of duty” in their work for the indexing society.

Society members praise Fedorak, of Vancouver, British Columbia, for her commitment to ISC/SCI and for her conscientiousness, courage and stamina as well as her compassion and values.

Fedorak is also a member of ASI.

ICI Welcomes Purple Pen Contest Submissions

The Institute of Certified Indexers (ICI) is accepting submissions for its ninth Purple Pen Indexing Contest for newer indexers.

This contest is for indexers who have completed an indexing course in the last five years (Jan. 1, 2017, to Jan. 1, 2022). Submissions are accepted July 1 through Aug. 31, 2022, with a winner announced in October. All rules and details are on the ICI site.

Submissions and questions are directed to contact Connie Binder.

Did You Know…

The ASI website has a robust list of Equity, Diversity and Inclusion resources here.

The resources are helpful in deepening knowledge and understanding of gendered language, use of disability terminology, and indexing names correctly.

Please check out this valuable resource and more on ASI's Reference Shelf.

Spotlight on Shelley Quattrocchi

This month's Spotlight is on Shelley Quattrocchi, owner Q Indexing Services and secretary of the ASI board.

If you would like to be in the Spotlight, or would like to nominate someone for it, please contact Laurie Hlavaty.

Where do you live now? Where are you originally from? Do you share your home with pets or family?

I live in Westfield, Indiana, with my husband, Mike. I grew up in Oklahoma, and he grew up in New York. We met at Oklahoma State University. After living in Wisconsin for many years, we relocated to Indiana. We don't have a pet at this time, but fortunately there are lots of petting opportunities with the neighborhood dogs.

What is your educational background

I have a master's in library and information science from the University of Wisconsin-Milwaukee, and a B.A. in English from Oklahoma State University. I have also taken courses in Basic Programming and Business Writing.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?

We like walking on wooded paths and searching for unfamiliar places to walk. I am a volunteer with my county's Master Gardener organization. I also enjoy practicing yoga. I have played the piano all my life and try to play every day. Indexing the family collection of music is on my to-do list.

What kind of work did you do before you studied indexing? Are you still doing that or other work in addition to indexing?

I was a librarian for 21 years, most of the time in a public library where my specialty was business reference. I am a huge fan of the role of public libraries and their amazing adaptability to changing times. After moving to Indiana, I worked as a cataloger at the Indianapolis Museum of Art library and enjoyed daily proximity to a great art collection.

What is a favorite strategy to help motivate or inspire when you are feeling stuck during a work project?

I try to pace myself and take a break after an hour. It's not unusual for me to check my assortment of books about indexing when I have questions about index structure or treatment of special situations.

When did you start indexing? When did you join ASI?

While I was still working as a librarian, I enrolled in the Graduate School USA online indexing course. After completing the course, I set about creating indexes for books that did not have indexes, finishing them to publication specifications, and then using these indexes for marketing purposes. I joined ASI around 2011, and my first paid index was as a subcontractor in 2012. A mentor was very instrumental in my development as an indexer.

For you, what is the best advantage of ASI membership?

Continuing education in the form of webinars, online learning, and conferences is one of the best things about ASI. In addition, a listing in the Indexer Locator provides a big marketing advantage. Being a member of the ASI board has given me the opportunity to meet other indexers and to appreciate the work and thought that go into ASI's support of indexers and indexing.

Comments are closed.