ASI Webinar: Building Your Blog: Content Creation to Enhance Your Success

Building Your Blog: Content Creation to Enhance Your Success

with Meghan Miller Brawley

Wednesday, November 1, 2017

9 am Pacific; 10 am Mtn; 11 am Central; 12 pm Eastern

Blogging has been around for long enough that it’s often overlooked when it comes to social-media-heavy marketing. While indexing isn’t usually the first subject people think of when starting a blog, having a blog can be a valuable part of your overall strategy. The presentation includes planning, content creation, consistency, and making time to keep things going.

Meghan Miller Brawley, who has been an indexer for five years but a writer for audiences for twenty (and blogger since blogs came out), will help you figure out how—and why—to dust off or start up your business blog, whether or not you already have a website.

You will learn:

  • What is a blog? It’s more than you think.
  • Why blog?
  • How to start a blog, from choosing a platform to deciding on a format
  • When to write—how to keep your blog current without it taking over your life
  • What to write about—expand your audience, showcase your expertise, generate ideas, and keep things going when you don’t have time
  • A brief overview of SEO (Search Engine Optimization) and why you shouldn’t worry about it
  • How to manage common pitfalls

Meghan Miller Brawley is currently a Managing Partner at Potomac Indexing, LLC (PI). In addition to indexing, her responsibilities include project management and working with multiple associate indexers. She came to indexing after an initial career in public libraries and university archives. Her indexing areas for both scholarly and trade audiences, include history, political science, literature, self-help, and consumer technology. Meghan’s service to ASI includes past chair of the Mid and South Atlantic chapter, proofreader of Key Words, member of the Training on Indexing Committee, and national Board member.

ASI members, please log in to the website for member pricing.

Non-Member live webinar is $59, and you will have long-term access to the replay following the event. After November 1, purchase the replay for $69.


After you purchase the webinar, return to this page, refresh your screen, and view the webinar replay.

Best Practices for Optimal Viewing

We wanted to share a few best practices to improve your viewing experience of this webinar presentation. Please be aware that the setup of your computer and software impacts the quality of your connection.

Note that this useful info from YouTube, via which attendees receive the streamed presentation, says, “To give you the best viewing experience possible on your computer, YouTube adjusts the quality of your video stream from standard definition (such as 240p or 360p) to high definition (720p or 1080p), based on the speed of your Internet connection (bandwidth). This is why you may notice that the quality of your video changes as you watch videos.”

For an optimum experience, we recommend that you turn off other computer applications. Ask others at your location to avoid excessive use of the internet such as video streaming. Use a wired connection, rather than wireless, if possible. Also ensure that your browser is updated. It is good practice to reboot your computer before joining the live event.

While most webinars go off without a hitch, if you happen to experience connection issues, remember that you can view the replay on the ASI website within an hour of the end of the live session.

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