Building Your Blog: Content Creation to Enhance Your Success
with Meghan Miller Brawley
Blogging has been around for long enough that it’s often overlooked when it comes to social-media-heavy marketing. While indexing isn’t usually the first subject people think of when starting a blog, having a blog can be a valuable part of your overall strategy. The presentation includes planning, content creation, consistency, and making time to keep things going.
Meghan Miller Brawley, who has been an indexer for five years but a writer for audiences for twenty (and blogger since blogs came out), will help you figure out how—and why—to dust off or start up your business blog, whether or not you already have a website.
You will learn:
- What is a blog? It’s more than you think.
- Why blog?
- How to start a blog, from choosing a platform to deciding on a format
- When to write—how to keep your blog current without it taking over your life
- What to write about—expand your audience, showcase your expertise, generate ideas, and keep things going when you don’t have time
- A brief overview of SEO (Search Engine Optimization) and why you shouldn’t worry about it
- How to manage common pitfalls
Meghan Miller Brawley is currently a Managing Partner at Potomac Indexing, LLC (PI). In addition to indexing, her responsibilities include project management and working with multiple associate indexers. She came to indexing after an initial career in public libraries and university archives. Her indexing areas for both scholarly and trade audiences, include history, political science, literature, self-help, and consumer technology. Meghan’s service to ASI includes past chair of the Mid and South Atlantic chapter, proofreader of Key Words, member of the Training on Indexing Committee, and national Board member.
The live event was on Wednesday, November 1, 2017.
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The webinar is $69 for non-members, and you will have long-term access to the replay.
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